Available Data Overlays
for Omni Resources/Intelligent Direct Business Maps


Omni Resources - www.omnimap.com
Revised February 24, 1999

Databases

Census DataEstimates & ProjectionsRisk Data
Business CountsConsumer ExpendituresClimate

 

Estimates and Projections-(1998, 2003, 2008)
The Estimates and Projections database is the most extensive and accurate update available. The database covers a broad range of demographic variables for the current year, 5 year, and 10 year projections.

The primary variables included in the database are:

Population 
  • By Household Type (Family, Non-Family, Group Quarters)
  • By Age (19 categories)
  • By Age and Sex (38 categories)
  • By Race
  • By Hispanic Origin
  • Hispanic Origin by Nationality
  • By Race and Hispanic Origin (e.g. White Non-Hispanic)
  • By Race and Hispanic Origin By Age and Sex
  • By Marital Status
  • By Educational Attainment
Labor Force

 

 
  • Employment Status (employed, unemployed, not in labor force, in armed forces)
  • Employment by Industry
  • Employment by Occupation
Dwellings  
  • Total Dwelling Units
  • Vacant and Occupied
  • By Tenure (owned, rented)
Income  
  • Aggregate Income by Household Type
  • Per Capita Income
  • Household and Family Income Distributions
  • Income Distributions By Age of Head of Householder
  • Income Distributions by Race and Hispanic Origin
Households  
  • By Type
  • By Size
  • By Age of Head of Householder
  • By Vehicles Available

Census Data-(1990, 1980, 1970)
IDI offers an extensive list of 2500 plus '1990' Census Data Variables. In addition, approximately 80 variables are maintained from the 1970 and 1980 Censuses. Data values for 1970 and 1980 Census have been updated to 1990 block group boundaries using the 1990 age of housing series. Choose one variable or any combination of variables to reach the solution you need.

The primary variables in the database are:

Population 

  • Age and Sex
  • Race and Hispanic Origin
  • Age and Sex by Race
  • Age and Sex by Hispanic Origin
  • Household Type
  • Marital Status
  • Educational Attainment
  • Group Quarters Population by Type
  • Period of Military Service
  • Ancestry
  • Foreign born by year of entry
  • Age of group quarters population
Labor Force  

  • Labor force status
  • Employment by industry and occupation
  • Means of transportation to work
  • Time leaving for work
  • Commuting time
  • Employment status by race and Hispanic origin
  • Class of worker (e.g. private for profit, local government)
  • Disability status
  • Females in labor force by presence of children
Households  
  • Type (Family/Non Family)
  • Household structure (e.g. married couple with children)
  • Household structure by race and hispanic origin
  • Children in households
  • Elderly persons in households
  • Size
  • Age of Householder
  • Linguistic isolation
  • Vehicles available
Income  
  • Aggregate income
  • Household income distributions
  • Family and non family income distributions
  • Income by age of head of householder
  • Income by race and Hispanic origin

Business Counts 
The Business Counts database is a geographic summary database of business establishments, employees, payroll, and retail sales for nearly ten million businesses and one hundred and thirty million employees.
The database is available for all standard levels of geography including block group. Business Counts is a geographic compilation of the Acxiom InfoBase business list, supplemented by payroll, occupational,
and retail sales data from the Bureau of Labor Statistics and the County Business Patterns program.

The primary variables in the database include:

Counts  
  • Total Establishments, Employees, Payroll, Retail Sales
  • Establishments by size (11 Categories)
  • Employment by occupation (13 categories)
  • Establishments, Employees, Aggregate and Average Payroll by Major Industry
  • Establishments, Employees by 2 Digit SIC
  • Establishments, Employees by 4 Digit SIC
  • Retail Establishments, Employees, Sales, Aggregate/Average Payroll (30 Categories)
  • Service Establishments, Employees, Aggregate and Average Payroll (23 Categories)

Consumer Expenditures
The Consumer Expenditure database covers most major household expenditures in a multi-level hierarchical classification. Expenditures can be expressed either as aggregate expenditure or per household expenditure. 

The primary variables in the database are:

Expenditures
  • Total Expenditure
  • Food and Beverages
  • Shelter
  • Utilities
  • Household Operations
  • Household Furnishings/Equipment
  • Apparel
  • Transportation
  • Health Care

  • Entertainment
  • Personal Care
  • Reading
  • Education
  • Tobacco Products
  • Miscellaneous Expenses
  • Cash Contributions
  • Personal Insurance
  • Gifts
A total of 340 individual expenditure variables are available for the current year and 5- and 10- year projections. The database is derived from an extensive modeling effort using the 1992-1995 Consumer Expenditure Survey from the Bureau of Labor Statistics.

Weather Risk Data
WeatherRisk is a new database which provides risk sensitive companies with actionable risk assessments at the block group and higher levels of geography.
Unlike other products which simply present the locations of weather incidents (either as points or storm tracks), WeatherRisk has compiled these same statistics using spatial filtering
and analysis techniques to produce indexes of relative risk. This provides risk analysts with useful data for analysis rather than simply presenting the raw data.

The  variables included in the database are:

Hail   
  • Relative Frequency
  • Average Severity Index
  • Maximum Severity Index
  • HailRisk Index
Wind
  • Relative Frequency
  • Average Severity Index
  • Maximum Severity Index
  • WindRisk Index
Tornadoes
  • Tornado Frequency Index
  • Average Intensity
  • Fatality and Injury Index
  • Damage Index
  • TornadoRisk Index
Hurricane
  • Relative Frequency
  • Average Severity Index
  • Maximum Severity Index
  • HurricanRisk Index
Composite
  • WeatherRisk Index

Crime Risk Data

CrimeRisk is a block group and higher level geographic database consisting of a series of standardized indexes for a range of serious crimes against both persons and property. It is derived from an extensive analysis of several years of crime reports from the vast majority of law enforcement jurisdictions nationwide. The crimes included in the database are the "Part 1" crimes and include murder, rape, robbery, assault, burglary, theft, and motor vehicle theft. These categories are the primary reporting categories used by the FBI in its Uniform Crime Report (UCR), with the exception of Arson, for which data is very inconsistently reported at the jurisdictional level. Part II crimes are not reported in the detail databases and are generally available only for selected areas or at high levels of geography.   

In accordance with the reporting procedures used in the UCR reports, aggregate indexes have been prepared for personal and property crimes separately, as well as a total index. While this provides a useful measure of the relative "overall" crime rate in an area, it must be recognized that these are unweighted indexes, in that a murder is weighted no more heavily than a purse snatching in the computation. For this reason, caution is advised when using any of the aggregate index values.

The primary source of CrimeRisk was a careful compilation and analysis of the FBI Uniform Crime Report databases. On an annual basis, the FBI collects data from each of about 16,000 separate law enforcement jurisdictions at the city, county, and state levels and compiles these into its annual Uniform Crime Report (UCR). The latest national crime report can be obtained either from the FBI web site in Adobe Portable Document (PDF) format or can be ordered directly from the FBI. While useful, the UCR provides detailed data only for the largest cities, counties, and metropolitan areas.

Each of the seven crime types was modeled separately, using an initial range of about 65 socio-economic characteristics taken from the 1990 Census and AGS’ 1998 estimates. Separate models were constructed for each of the nine Census regions (e.g. New England, East North Central, Pacific) in order to account for regional differences in crime rates and the demographic characteristics which underlay them. The models constructed typically accounted for over 85% of the variance in crime rates at this "jurisdiction" level, although it should be noted that the results for property crimes were generally more reliable than for personal crimes.

The results of these models were then applied to the block group level using the same demographic attributes compiled at the block group level. The resulting estimates were then scaled to match the master database of 8,500 jurisdictions. For cities, the block groups within each city were scaled to match the city total. For areas outside of these cities (or for smaller centers), results were scaled to match the county total after adjusting for those cities scaled separately.

The final crime rate estimates were then weighted by population and aggregated to the national totals. The results were then scaled to match the 1998 preliminary estimates (at a state level) and converted to indexes relative to the national total.

Health Risk Data - new05.gif (1433 bytes)   coming soon!

Climate - new05.gif (1433 bytes)
The climate database consists of block-group modeled average temperature, precipitation, and air quality measures derived using detailed meteorological data, EPA data, and elevation data.  
The result is a database which is suitable for automated merchandising models, on-line real estate applications, and demand estimation for weather sensitive products.

The variables included in this database are:

Climate
  • average annual daily temperature (maximum, minimum, average)
  • average July and January temperatures (maximum, minimum, average)
  • annual precipitation, annual snowfall
  • heating and cooling degree days
  • air quality measures

Used by permission of Intelligent Direct


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